Sports Gaming was founded in 2001 as a management consultancy to the online gaming industry. Over the past decade Sports Gaming has advised some of the world's largest companies on strategy surrounding online gambling and helped in the execution of many major projects.

Specialist areas in gaming include feasibility studies, market sizing (both by geographical territory and by product), financial planning including fund raising, mergers and acquisition, regulatory supervision, technical specification of projects, marketing plans (including SEO, PPC optimisation, social networking integration, conjoint analysis of databases, data mining etc) and software contract negotiations.

Sports Gaming also publishes a large number of sports content sites relating to the gambling industry, including Bookies.com, Bet Asia, India Bet, Tennis Bet and many more. Sports Gaming also publishes Point Spread Playbook, the leading statistical guide to professional football in the United States, now in its 31st year of publication.

Sports Gaming also owns a collection of gambling domain names, which are available for sale or lease.

Employment opportunities at Sports Gaming.